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Moses Finkelstein is the unseen founder and CEO of the Buy More chain of electronic stores.

He is first mentioned by Emmett Milbarge in Chuck Versus the Sensei, when Milbarge reintroduces the "time honored Buy More tradition" of Employee of the Month. The employee with the highest rating on customer comment cards would have their name and photo posted on the wall next to the photo of the Buy More founder, Moses Finkelstein.

Moses is mentioned again in Chuck Versus the Ring: Part 2 when he calls Big Mike on a secret phone, hidden in Mike's desk and which is labelled "Moses." He warns Mike that the Burbank Buy More is at risk of being closed due to poor management and weak sales. This leads Mike, Lester, and Jeff to plan a going out of business sale to try and raise the sales numbers.

He does not own the Burbank Buy More after it's destruction by fire and the subsequent CIA takeover.


  • The name could be a reference to the You Don't Have To Be Jewish comedy album sketch in which a character explains that he's  'in women's underwear.'